Ande was raised in an ad agency and grew up to be a commercial photographer. The travel fiascos that 9/11 brought caused her to reassess what she really wanted to be doing with her life, or at least not doing things that required any more tedious airport security checks.

She worked at a friend's new age shop for a while, and when the friend decided to become a full-time mom and close her store, Ande found herself missing the weirdness that running a new age store brings to one's life.

That same year, a wicked friend gave her a soapmaking book for her birthday and Ande was hooked. First she did farmer's markets, then psychic fairs, expanding her inventory into more and more metaphysical products until finally it just made sense to open a store of her own.

Once Upon A Silver Moon got its first physical location in January of 2002, quickly outgrew it, and moved into a larger place down the street.

In 2005 Ande saw the coming impact of the economic downturn and decided to step back a bit. She declined to renew her lease and instead returned to doing shows, markets, and developed a wholesale clientele. In 2008 she started selling on Etsy and in 2010 opened an ArtFire shop as well.

Ande became leader of the Metaphysical Merchants Team on Etsy in 2008, expanding that team to include ArtFire sellers, people with webstores, and physical stores as well.

Once Upon A Silver Moon opened a new physical location September 2012, again in Oklahoma City, just blocks away from the last location. With this increased responsibility came increased demands on her time. She stepped down as team captain in August 2012 but maintains an active role as the team's webmistress and technical advisor.